Hybridge Creative is an excellent partner and collaborator. When we engaged the team, GT MedTech was a very early-stage, start-up medical device company with little to no identity. Hybridge helped us define the look, feel and essence of our brand and our key messages as well. We worked closely with both Lydia and Mary to meet aggressive timelines and objectives for our launch. They delivered our clinical and promotional tactics with creativity, responsiveness and flexibility. We’re very proud of our branding, messaging and collateral. We see Hybridge as an extension of our marketing team and look forward to an ongoing partnership.
Craig Bushnell, Vice President of Sales, GT Medical Technologies
I had the pleasure of working with Lydia on a major launch of a world-class pharmaceutical brand. I truly feel that we could not have done it without her. Lydia’s writing skills are uncanny – her ability to produce work in a short time frame is only matched by her ability to be strategically impactful and meet communication objectives. Beyond that she is an outstanding team player and a true talent.
Ryan T. Orsini, SVP, Director of Client Services Pacific Communications
Lydia is a detail-oriented strategic partner who has developed excellent copy documents for our pharmaceutical clients. In addition to her consistently solid copy development, Lydia has proven invaluable during client teleconferences where she has effectively presented her work and facilitated regulatory approval.
Kevin Deegan, Former Creative Director, Ignite Health
Lydia Dobbs is a pleasure to work with. She’s a true, healthcare communications professional and a great writer. From pharma to medical device, Lydia is a master at her craft and is dedicated to providing excellent, well-researched work that communicates effectively.
Mark Maricich, CEO, Maricich Health
Lydia is an exceptional copywriter. Under extreme timelines and multiple client interactions she led the team to complete a major project on time at the highest level of quality. Additionally, Lydia is a real professional who listens to her clients and researches her projects so her input is always strategic and insightful. Lydia is an asset to any organization lucky enough to partner with her.
Greg Houlgate, President & CEO at Oska Wellness, Inc.
Lydia is a phenomenal copywriter that I have had the opportunity to work with on many occasions. She has expertise in not only creative copywriting but also technical medical writing. Lydia takes extra steps to review all the clinical background information, then asks really good thoughtful questions before she gets started. I would strongly recommend Lydia for your copywriting needs in Pharma, Med Device and Aesthetics.
Adelle Walker, Healthcare Commercial Marketing Leader
Lydia has a great ability to make complex ideas sound simple and easily understood. We have teamed with Lydia on several medical device writing projects for our clients over the past several years and she consistently delivers outstanding writing coupled with a great attitude. Lydia has also helped contribute strategic direction and creative concepts to elevate our thinking and deliverables for our clients. If you are looking for a strong healthcare writing partner, Lydia is your gal!
Cindy White, CEO : : Creative Director, ParkerWhite Brand Interactive
In-house at Illumina
Lydia is an exceptional creative individual with a go-getter mindset and a commitment to innovation. I really enjoyed working with Lydia over the years and found her to be dynamic, insightful and hard-working. She also found ways to contribute outside of her core responsibilities to make Illumina a better place – from the women’s network to community work. Really amazing professional!
Karen Possemato, VP Marketing & Communications, Illumina, Inc.
I had the opportunity to work with Lydia during my tenure as a Senior Product Manager when she served as copywriter for a video promoting our RNA sequencing workflows. Lydia is a highly reliable and trusted collaborator who is adept at balancing her skill for creating original content with her drive to understand and capture the value of input from her team. She is a clear communicator, is always on top of timelines and is a natural in high-pressure, “all hands on deck” scenarios requiring rapid turnaround. Lydia was also well-liked around the office and it was a pleasure working with her.
David, Delano, Sr. Product Manager, Illumina, Inc.
Hybridge Creative Team : : Lydia Dobbs (Copy), Mary LaFleur (Art)
I’ve had the pleasure of working with the Hybridge Creative Team, Lydia and Mary, for over a decade. You are unlikely to find a more strategic creative duo. What sets them apart is how they dig deep to understand the market and competitive landscape and then leverage the insights to differentiate with their breakthrough creative.
Joseph Doyle RPh, Medergy HealthGroup
Creative. Fresh. Detail-oriented—that’s Hybridge! Lydia and Mary’s concepts are well thought out, hitting the key message with creativity and out-of-the-box thinking. Their designs are clean and fresh. And they listen to their clients. Perhaps that’s why their work is on-target every time.
Beth Parsons, Owner & Principal, Parsons Marketing