Illumina : : Integrated campaigns, videos & collateral

Health Systems, Hospitals & Healthcare : : Campaigns & Collateral

Hybridge Creative: Lydia Dobbs (Copy), Mary LaFleur (Art)

Client: MemorialCare Health Systems & Hospitals

Agency: Parson’s Marketing

Challenge: MemorialCare Health Systems needed a new campaign to promote each of the hospital’s service lines. Our healing prescription was a spirited, patient-centric campaign that would resonate with consumers and their families. We bridged the gap between clinical and lifestyle benefits to achieve hospital and service awareness and increase procedures and admits.

Audience B2C : Consumers, potential patients and their families

Integrated Campaign : Print, digital and direct mail (Click thumbnails to view full pdfs)

Print Ads

Direct Mailers

 

Client: Pomona Valley Hospital

Agency: Parson’s Marketing

The Human Touch Campaign below won gold over Kaiser Permanente in the Healthcare Public Relations and Marketing Associations (HPRMA) Golden Advocate awards.

Creative. Fresh. Detail-oriented—that’s Hybridge! Lydia and Mary’s concepts are well thought out, hitting the key message with creativity and out-of-the-box thinking. Their designs are clean and fresh. And they listen to their clients. Perhaps that’s why their work is on-target every time.
Beth Parsons, Owner & Principal, Parson’s Marketing