Category Archives: Campaigns

Practice Building Campaigns

Role: Campaign Strategist & Launch Copywriter

Project:  Comprehensive, multi-channel (print, radio, tv, video, website) commercialization initiative, which included Practice Marketing and Patient Education campaigns. The turnkey, professional  campaign materials set it part from the competition and made it easy for physicians to adopt the new lenses and build their practices. So easy in fact, that the campaign delivered triple the practice participation goals and earned a mention in the Wall Street Journal.

Agency: DevicePharm



GP ad

Patient Brochure (Click below to view PDF)


GP Patient Brochure

If you’d like to see more of this campaign, just let me know and I’ll share it with you. In addition to this campaign, I have created many others for Allergan / Pacific Communications (BOTOX, Juvederm, etc) and across medical practices with the original Practice Builders.

Health Systems, Hospitals & Healthcare : : Campaigns & Collateral

Hybridge Creative: Lydia Dobbs (Copy), Mary LaFleur (Art)

Client: MemorialCare Health Systems & Hospitals

Agency: Parson’s Marketing

Challenge: MemorialCare Health Systems needed a new campaign to promote each of the hospital’s service lines. Our healing prescription was a spirited, patient-centric campaign that would resonate with consumers and their families. We bridged the gap between clinical and lifestyle benefits to achieve hospital and service awareness and increase procedures and admits.

Audience B2C : Consumers, potential patients and their families

Integrated Campaign : Print, digital and direct mail (Click thumbnails to view full pdfs)

Print Ads

OCM Robotics Campaign AdOCM WomenMC Heart

Direct Mailers

OCM Robotic Campaign Direct Mailer



Client: Pomona Valley Hospital

Agency: Parson’s Marketing

The Human Touch Campaign below won gold over Kaiser Permanente in the Healthcare Public Relations and Marketing Associations (HPRMA) Golden Advocate awards.

PVH Overview

PVH Robotic


Creative. Fresh. Detail-oriented—that’s Hybridge! Lydia and Mary’s concepts are well thought out, hitting the key message with creativity and out-of-the-box thinking. Their designs are clean and fresh. And they listen to their clients. Perhaps that’s why their work is on-target every time.
Beth Parsons, Owner & Principal, Parson’s Marketing