All posts by livevigorously

I believe in living creatively and vigorously and spending as much time in nature as possible. I wrote my first poems in the 6th grade and started running at sixteen because they needed one more warm body to make up the Cross Country team. My creativity and vigorous activities have taken different forms through the years, but they've remained constant threads. A couple years ago, I started my personal training blog and my personal writing blog Currently, I'm diving into my new adventure travel blog, sharing my passion for writing, adventure travel, fitness, and living vigorously.

Client Experience

Over the years, I’ve been privileged to partner with many industry leaders in the pharma, medical device, and life science arenas and handfuls of strappy start-ups too. You might even discover that I’ve worked on your brand before. Over the years, I’ve assimilated best practices and marketing insights and honed my strategic creative skills.

I work directly with my clients or through my agency clients, You might recognize a few of  my agency clients as well.


Agency Partners

If you’re interested in seeing the drill down on my role and the product categories, just click below.


Practice Building Campaigns

Role: Campaign Strategist & Launch Copywriter

Project:  Comprehensive, multi-channel (print, radio, tv, video, website) commercialization initiative, which included Practice Marketing and Patient Education campaigns. The turnkey, professional  campaign materials set it part from the competition and made it easy for physicians to adopt the new lenses and build their practices. So easy in fact, that the campaign delivered triple the practice participation goals and earned a mention in the Wall Street Journal.

Agency: DevicePharm



GP ad

Patient Brochure (Click below to view PDF)


GP Patient Brochure

If you’d like to see more of this campaign, just let me know and I’ll share it with you. In addition to this campaign, I have created many others for Allergan / Pacific Communications (BOTOX, Juvederm, etc) and across medical practices with the original Practice Builders.

Health Systems, Hospitals & Healthcare : : Campaigns & Collateral

Hybridge Creative: Lydia Dobbs (Copy), Mary LaFleur (Art)

Client: MemorialCare Health Systems & Hospitals

Agency: Parson’s Marketing

Challenge: MemorialCare Health Systems needed a new campaign to promote each of the hospital’s service lines. Our healing prescription was a spirited, patient-centric campaign that would resonate with consumers and their families. We bridged the gap between clinical and lifestyle benefits to achieve hospital and service awareness and increase procedures and admits.

Audience B2C : Consumers, potential patients and their families

Integrated Campaign : Print, digital and direct mail (Click thumbnails to view full pdfs)

Print Ads

OCM Robotics Campaign AdOCM WomenMC Heart

Direct Mailers

OCM Robotic Campaign Direct Mailer



Client: Pomona Valley Hospital

Agency: Parson’s Marketing

The Human Touch Campaign below won gold over Kaiser Permanente in the Healthcare Public Relations and Marketing Associations (HPRMA) Golden Advocate awards.

PVH Overview

PVH Robotic


Creative. Fresh. Detail-oriented—that’s Hybridge! Lydia and Mary’s concepts are well thought out, hitting the key message with creativity and out-of-the-box thinking. Their designs are clean and fresh. And they listen to their clients. Perhaps that’s why their work is on-target every time.
Beth Parsons, Owner & Principal, Parson’s Marketing