Practice Building Campaigns

Role: Campaign Strategist & Launch Copywriter

Project:  Comprehensive, multi-channel (print, radio, tv, video, website) commercialization initiative, which included Practice Marketing and Patient Education campaigns. The turnkey, professional  campaign materials set it part from the competition and made it easy for physicians to adopt the new lenses and build their practices. So easy in fact, that the campaign delivered triple the practice participation goals and earned a mention in the Wall Street Journal.

Agency: DevicePharm

 

 

GP ad

Patient Brochure (Click below to view PDF)

 

GP Patient Brochure

If you’d like to see more of this campaign, just let me know and I’ll share it with you. In addition to this campaign, I have created many others for Allergan / Pacific Communications (BOTOX, Juvederm, etc) and across medical practices with the original Practice Builders.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s