Role: Campaign Strategist & Launch Copywriter
Project: Comprehensive, multi-channel (print, radio, tv, video, website) commercialization initiative, which included Practice Marketing and Patient Education campaigns. The turnkey, professional campaign materials set it part from the competition and made it easy for physicians to adopt the new lenses and build their practices. So easy in fact, that the campaign delivered triple the practice participation goals and earned a mention in the Wall Street Journal.
Patient Brochure (Click below to view PDF)
If you’d like to see more of this campaign, just let me know and I’ll share it with you. In addition to this campaign, I have created many others for Allergan / Pacific Communications (BOTOX, Juvederm, etc) and across medical practices with the original Practice Builders.